Privacy Notice

Last updated: 23/07/2022

Our Site or Apps sometimes include links to other websites. This Privacy Notice only applies to our Site and Apps.

If you visit another website via a link you find on our Site or Apps, you should read their privacy and cookie policies to understand how they process your information.

We reserve the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.

If you have any questions about this Privacy Notice, want to know more about how we use your information, or want more information on your rights, please contact us using the contact details set out in Section 2.

What does this Privacy Notice cover?
DAZN Bet is committed to keeping your information safe and making sure it is handled in accordance with the law.

This Privacy Notice explains who we are, what types of information we collect and how we use it. It also sets out the rights you have in relation to your information, including your right to object to some processing we carry out. More information about your rights, and how to exercise them, is set out in Section 12 below.

If you visit www.daznbet.com (the “Site”) or use any of the DAZN Bet applications on your devices (“Apps”), you should read this Privacy Notice and make sure that you understand it.
You can navigate through this Privacy Notice by clicking on the links below. This Privacy Notice should be read together with our Cookie Notice.
Who are you?
We are DZBT Limited, a company registered in Malta at Northfields App 2, Vial-Indipendenza Str, Mosta, Malta, MST9026. We are also known under the brand name 'DAZN Bet'(“DAZN Bet”, “we”, “us” or “our”). If you have any questions in relation to this Privacy Notice or our processing of information, you can contact us and our DPO at [email protected].

Where do you collect information from?

We collect information about you from the following places:

Source of information	Further information
You	For example, when you create an account, make a payment, chat with us or tell us about your preferences.
Public sources	From public records (such as electoral registers) public social media accounts or posts.
Cookies and similar technologies	Please see our Cookie Notice.
Third parties	From third parties that provide background, sanction, debt, affordability, credit and identity checking and information services, such as TransUnion and GB Group. From data source providers who provide services that help us ascertain legal age using an electronic verification system. From fraud prevention agencies. From gambling restriction service providers (such as GAMSTOP, if you have registered with them) in relation to our responsibilities as a gambling operator.

What information do you collect?

We collect the following types of information about you:

Type of information	This includes:
Your personal and contact details	Your name, date of birth, home address, email address, telephone number and job title.
Account information	Your login details for our Site and Apps, unique customer identification, marketing preferences, information about complaints you have made and any internal notes added to your account.
Financial information	Payment method, including bank account or payment card details, details about your financial position – for example, we might ask about your salary and may ask for copies of your bank statements or tax returns to enable us to fulfil our legal and regulatory obligations.
Account history, transactions and bets	Details about the bets you have placed, games you have played, and any transactions you have made.
Your communications	Chat and email conversations, and recordings of calls you have had with customer support staff.
Your use of the Site and Apps	Which pages you visit, which content you view and what links and buttons you click. This information may be collected through cookies or similar technologies. For more information, please see our Cookie Notice.
Location information	The device you use to access the Site or the Apps will provide us with your IP address. This tells us which city or country you are accessing the Site or Apps from, but does not give us detailed information about your location.
Device and other technical information	Your unique device identifier, logs showing when you installed or deleted the Apps, and other information about the device's hardware and software.
Information about advertising and marketing	Your requests to start or stop receiving marketing communications from us, and information you provide where you enter into a specific competition or offer on the Site or Apps. We also collect information that helps us advertise to you through cookies or similar technologies. For more information, please see our Cookie Notice.
Customer due diligence information	Identity and age verification information and information from politically exposed persons, special interest person and sanctions screening. This could, in certain circumstances, also include additional background check information such as in relation to adverse media, credit, bankruptcy, debt and employment.
Safer gambling information	In order to promote safer gambling we collect information about self-exclusions from our Site and Apps, restrictions that you or we have placed on your gambling activities, deposit, wagering/staking and loss information, games played or events staked on, the number of registered payment methods, when you use the Site or Apps and the time spent, any interactions we have with you and information from organisations such as GAMSTOP (national online self-exclusion scheme) and from third party debt and affordability providers.

In relation to personal information we collect from you, where we need to collect personal information by law or regulation or in order to provide you with a service or perform a contract we have with you and you fail to provide that information when requested, we may not be able to provide the services or perform the contract we have or are trying to enter into with you. In other cases, your provision of personal information is optional.

For what purposes do you use the information for, and on what basis?

The following table explains why we collect, use and store your information and our legal basis.

What we use your information for	Our legal basis
To register you as a user on the Site or Apps	This is necessary so we can perform our contract with you.
To enable you to use our services (including making payments).	This is necessary so we can perform our contract with you.
To let you know about updates to the Site or Apps, our services, and any changes to our terms and conditions or Privacy Notice.	Where we are required to provide these updates under our contract with you, this is necessary so we can perform our contract with you. Where the above does not apply, but we are required by law or regulation to provide you with this information, this is necessary to comply with legal obligations applicable to us. Where the above does not apply but we still consider that we need to update you, it is in our legitimate business interests to provide you with up-to-date information.
To receive feedback from you about the Site and Apps, and their content.	It is in our legitimate business interests to understand how we can improve our products and services.
To run our promotions (for example competitions) including sending marketing communications about them. Remember that you can opt out of direct marketing at any time (see below).	In relation to our administration and provision of promotions where you enter into terms and conditions with us, this is necessary so we can perform our contract with you. This includes contacting with service messages in relation to the promotion. In relation to direct marketing communications, where required, we process this information based on your consent.
To provide customer support services.	Where this relates to your account with us, this is necessary so we can perform our contract with you. If you are not a customer or the support you require is not required under the contract we have with you, it is in our legitimate business interests to respond to, and manage, any communications we receive from you.
To train our staff (for example our customer support staff).	It is in our legitimate business interests to provide you with a helpful service.
To maintain and administer our Site and Apps.	It is in our legitimate business interests to maintain our IT services and systems, and our network security. [There are times where we need to process this information to comply with our legal and regulatory obligations. This includes taking steps to restrict access to our services to particular jurisdictions.
To improve our Site and Apps, and the products and services we offer to you.	It is in our legitimate business interests to take our customers' views into account when we update the content on our Site and Apps, and develop our business strategy.
To comply with our legal and regulatory obligations as a gambling operator	In certain cases, we are required to process information to comply with our legal and regulatory obligations. For example, this includes where we need to verify your age). In relation to sensitive personal information processed for the purposes of compliance with our safer gambling obligations under law and regulation, this is necessary for the identification and prevention of an individual experiencing gambling related harm.
To protect our business from money laundering, terrorist financing and other illegal activities.	In some cases, we are required by legal and regulatory obligations applicable to us under gambling, anti-money laundering, anti-fraud and anti-terrorism laws to process your data for these purposes. This includes our obligations to carry our customer due diligence. In other cases, it is in our legitimate business interests to protect our business and others from any illegal or abusive use of our Site or Apps.
To send you direct marketing by email and SMS and push notifications	This is based on your consent.
To assess what direct marketing that we think will be of interest of you.	It is in our legitimate business interests to understand how you use our Site, Apps and services and to develop our marketing strategy accordingly.
To provide you with advertising that is relevant to you, and to understand from you what advertising you want to see.	It is in our legitimate business interests to understand how you use our Site or Apps and how we should develop our marketing strategy. Where cookies or similar technologies are used for targeted advertising purposes, this is based on your consent.
To use cookies and similar technologies as set out in our Cookie Notice	For strictly necessary cookies and similar technologies, it is in our legitimate business interests to ensure that our Site and Apps function. For other cookies and similar technologies, this is based on your consent.
For research purposes (including aggregating/anonymising information to share with other organisations for research purposes relating to problem gambling and the protection of vulnerable people)	It is in our legitimate business interests to contribute to research relating to our industry.
To comply with our safer gaming policies, to protect you from any irresponsible gambling and to assist you in self-excluding. In some cases, we use cookie information to identify accounts that are subject to self-exclusions or to gambling restrictions so we can seek to manage our advertising accordingly.	In some cases, we are subject to legal and regulatory obligations in relation to safer gambling that require us to process your information. In relation to cookies, to the extent these are not strictly necessary, this is based on your consent. Otherwise, it is in our legitimate business interests to protect you from irresponsible gambling.
To protect our legitimate business interests and legal rights, including, use in connection with legal claims, compliance, regulatory, auditing, investigative purposes (including disclosure of such information in connection with legal process or litigation)	It is in our legitimate business interest to be able to protect our business and to develop the business through buying other businesses or selling parts of our business.
To undertake mergers, acquisitions, reorganizations or disposals.	It is in our legitimate business interest to develop our business through buying other businesses or selling parts of our business

Who do you share my information with?

We share your information with third parties in certain cases. The following table explains who we share your information with and why we share it:

Third party	Why the information is shared
DAZN group of companies	As we explained above, DZBT Limited operates under the brand name “DAZN Bet”. DAZN Brand Licensing Limited (“ DAZN”) is company that is registered in England and Wales (registered number 13572068), whose registered office is at Hanover House, Plane Tree Crescent, Feltham TW 13 7BZ, United Kingdom, and it is the owner of the DAZN Bet brand. We share your information with the DAZN group of companies (including its employees and sub-contractors) so that DAZN can: Send you relevant marketing materials and/or show you adverts that it thinks you will be interested in (provided that you have consented where such consent is required and subject to self-exclusions and opt-outs from direct marketing) Understand how you use the Site and Apps so that its marketing and advertising (subject to your consent where consent is required) is more relevant to you Analyse your use of our products and services via the Site and Apps You should be aware that whenever DAZN uses your information for these reasons, DAZN will be responsible for how they process and use the relevant information. DAZN privacy notice will apply, rather than this Privacy Notice. You can read the DAZN privacy notice here.
Credit reference agencies	When you sign up for an account, we ask an external credit reference agency (GBG or Transunion) to complete a credit reference check to confirm your identity. When we ask an agency to complete this check, they will leave a “soft” footprint on your credit file. Further information about how these agencies hold and use your information can be found here: https://www.gbgplc.com/en/legal-and-regulatory/privacy-policy/ https://www.transunion.com/privacy/transunion You can also find out more about this check in Section 7 below.
Service providers	When we are processing your information for the reasons explained in Section 5 above, we use the services of other third parties. We work with companies that provide the following services: Platform services (to provide betting and account management functions) Cloud providers (to host the Site and Apps) Software providers Customer support services Printing providers Call logging providers Marketing services providers Management of competitions, contests and offers Data storage services IT services and support Payment service providers Know-your-customer and anti-money laundering services Enhanced due diligence and anti-fraud services Providers that help us monitor the risk of experiencing gambling related harm and money laundering Gambling restriction service providers (such as GAMSTOP) Data matching services (to ensure we receive accurate information to help match your account with us if you register for GAMSTOP)
Affiliates and third parties for marketing	If you have told us that you do not want to receive certain marketing, or where you have been banned from our Site or App or have self-excluded, we work with companies that help us ensure that you do not receive unsolicited promotional communications from us.
Identity verification and fraud prevention agencies	We work with other third parties to help us prevent fraud, and this can include making sure we have correctly identified you. Examples of companies that help us do this are: Banks and credit card companies Agencies which investigate and prevent underage, fraudulent, criminal or suspicious activity, or any other behaviour we are legally required to investigate.
Gambling organisations	We might also share aggregated or anonymised information to gambling addiction prevention organisations such as GAMSTOP or academic institutions to allow them to conduct research into problem gambling and to help us better protect vulnerable people.
Analytics providers	We share your information with companies that give us feedback about our Site or Apps and that help us improve the optimisation of our Site or Apps.
Professional services	To help us meet our contractual and regulatory obligations or to obtain advice, we use the services of various organisations that offer legal, audit and compliance services. We share your information with these professional service providers where we need to enforce our terms and conditions or are involved in actual or potential claims, legal proceedings or investigations. If we become insolvent and subject to administration or liquidation processes, we will need to share your information with insolvency practitioners.
Statutory authorities	We share information with law enforcement agencies, courts, regulators and government authorities, for example due to a court order. This includes where we notice something suspicious and are under a duty to report it.
Sporting integrity organisations	We have to make sure that we protect the integrity of sport and that betting markets are fair and free from corruption. Certain organisations help us to achieve this and we might need to share information with them. This will be anonymised data for the Sports Integrity Platform (IBIA).
Potential business partners	If we are considering selling or buying businesses, we might share information with the potential buyer or seller.

Do you make any automated decisions?

We use automated decision making in the following situations:

Decision	More detail
Identity information check	We use credit reference agencies to help us to verify your age, identity, and date of birth. This process involves information you provide us and checks from multiple sources to assure a match. These sources could include electoral/open records, commercial contracts and/or credit facilities. We may need to ask you for age and identification verification documents following this check. These checks allow us to check information required in order to open your account and help us comply with our age and identity verification licensing obligations and our crime and fraud prevention policies. In relation to registration identity checks, a credit check is not performed, and your credit rating will be unaffected. Credit reference agencies may keep a record of your information.
Self-exclusion	In some cases, in order to help us comply with our legal and regulatory obligations and help to identify and prevent an individual experiencing gambling related harm, we use cookie information to identify accounts that are subject to self-exclusions or to gambling restrictions so we can seek to manage our advertising accordingly.
Managing gambling related harm	We use a third party to verify your level of affordability. Based on the outcome of this, we will limit the amount of money you can deposit with us. A credit check is not performed, and your credit rating will not be impacted. We monitor your account for indications that you might be at risk of experiencing gambling related harm. We use a third party to assist us with this. We will tailor interactions with you based on the output of this monitoring, and may restrict your account as a result, or withdraw you from offers and promotions. Each time you log-in we will use your details to see if you have registered for GAMSTOP. If your details are found to be registered, we will block your account as per the terms of the scheme.

How long do you keep my information?
We retain your personal information for as long as we have a valid reason for doing so, this includes retaining the information in order to provide you with the services you have requested, meet our contractual obligations to you, meet our legal and regulatory obligations, manage disputes, investigations, legal proceedings and claims and enforce our contracts.
Where do you transfer my data
In some cases, we transfer your information to countries outside of the European Economic Area and the UK. Where we do this, this will be to countries deemed adequate by the European Commission or pursuant to adequacy regulations under UK data protection law or on the basis of appropriate safeguards, such as processor binding corporate rules or Commission-approved or UK data protection law-approved standard contractual clauses.
Do you use cookies and similar technologies?
We use cookies and similar technologies on our Site and Apps. Some of these are strictly necessary and some are optional. For more information, including the purposes of these cookies and similar technologies, please see our Cookie Notice.
How can I tell you about my marketing preferences?
When you sign up for your account, we will ask you whether you'd like to receive marketing communications from us – and if so, how you would like to receive them. If you change your mind, you can update these preferences on your account or by contacting us.

You can also opt-out from receiving marketing communications from us by:
- Clicking “Unsubscribe” at the bottom of any marketing email
- Texting the word “STOP” in response to any marketing SMS you receive from us
If you want to stop receiving push notifications, you can disable push notifications on your device or browser settings.

Even if you opt- out from receiving marketing communications from us, you will still receive service messages.
What rights do I have in relation to my information?
You have certain rights in relation to your information. We have listed these rights below.

You can exercise these rights by contacting us using the contact details provided in Section 2 or by contacting our customer services team at [email protected]. In addition, we have included some specific methods available to exercise these rights below.

You have the right to:
- ask us for a copy of your personal data to correct your personal information (you can do this yourself in relation to some of your personal information by visiting your account on the Site or App;
- to delete or restrict processing of your personal data;
- to obtain the personal information you provide in a structured, machine-readable format;
- to object to the processing of your personal information in some circumstances (in particular, where we do not have to process the information to meet a contractual or other legal requirement and processing for direct marketing purposes); and
- where we have asked for your consent, to withdraw consent at any time. If you ask to withdraw your consent to us processing your information, this will not affect any processing which has already taken place at that time.
These rights may be limited, for example if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law or have compelling legitimate interests to keep.

For information managing your marketing preferences, see Section 11.

If your request is manifestly unfounded or excessive, we have the right to refuse to comply with your request or we may charge you a fee.
Does this Privacy Notice apply when I visit other websites or apps?
Our Site or Apps sometimes include links to other websites. This Privacy Notice only applies to our Site and Apps.

If you visit another website via a link you find on our Site or Apps, you should read their privacy and cookie policies to understand how they process your information. 
Will you change this privacy notice
We reserve the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.
How can I ask a question?
If you have any questions about this Privacy Notice, want to know more about how we use your information, or want more information on your rights, please contact us using the contact details set out in Section 2.
How do I make a complaint?
If you have a complaint about how we process your information, please contact us at [email protected] and we do our best to resolve the issue.

You have the right to complain to the competent data protection supervisory authority or the competent state data protection commissioner in your federal state.